2017 Report

The 10th Anniversary Premier Groom competition staged at The Kennel Club Building, Stoneleigh Park, Warwickshire on Sunday 13th August 2017, attracted an entry of a multitude of dogs not only from around the UK but also from around the world.

This year’s show was the 10th Anniversary special and the hall was bedecked with balloons and banners to set the scene. Special anniversary goody bags with amazing contributions from Activet were well received by the competitors. Groom Team presented Red Cape with a beautiful hand crafted plaque in recognition of their 10 years supporting both Premier Groom and the team.

The organisers of the UK’s premier annual grooming event, Groom Team England and Red Cape Ltd are to be congratulated for arranging an event which was well organised and professional but with a relaxed and friendly atmosphere. It achieved the objective of providing the opportunity for groomers to fine tune their competition skills and also encouraging more beginners to enter the competition arena. Along with the competition entries, tombola and auction, more funds were raised for the support of Groom Team England in the International Arena as well as providing something of interest for competitors and spectators, groomers and non-groomers alike.

This year competitors took up the challenge and demonstrated their skills in competing for one of the many fantastic prizes on offer, which included the award of Premier Groomer of the Year with a prize fund of £2000 and Best Groomed Dog with a prize of £1500. 19 classes were judged with awards for Gold, Silver and Bronze places in each class. Additional prizes were awarded for the Best Transformation judged by the Groom Team Committee and the Spectators Special Award was an opportunity for members of the audience to choose their favourite out of the Open & Champion class winners. The ultimate accolade of Premier Groomer of the Year (sponsored by Double K) is awarded through a points system; however this year there were 2 groomers – Linda Stone and Lakhi Thindal on the same points so the final choice went to the judges. Best Groomed Dog (sponsored by Aesculap) was selected from the Gold placed dogs from all Open and Champion classes and there were also prizes for Reserve Best Dog (sponsored by Double K) and Best Beginner. The fantastic prizes included cash, trophies and products. All first place winners also received a handmade neck noose courtesy of Jo Silk- Smith.


Classes were observed throughout the day by judges of national and international acclaim:- 

Paola Acco (Italy) judging:  Hand Strip, Pure Breed Scissor and Best Groomed Dog

Biagio Cellamare (Italy) judging:  Spaniel & Setter, Poodle and Best Groomed Dog

Kitty Dekeersgieter (Belgium) judging:  Hand Strip, Poodle, Beginners and Best Groomed Dog

Ilse Kleton (Netherlands) judging:  Spaniel & Setter, Poodle and Best Groomed Dog

Rony de Munter (Belgium) judging:  Hand Strip, Pure Breed Scissor and Best Groomed Dog

Alison Rogers (UK) judging: Spaniel & Setter, Pure Breed Scissor, Beginners and Best Groomed Dog

Heidi Anderton (UK) judging:  Intermediate and Champion Pure Breed and Cross Breed Workshop

Julie Lalou Simpson (UK) judging:  Intermediate and Champion Pure Breed and Cross Breed Workshop

Angela Caley (UK) judging:  Open Pure Breed and Cross Breed Workshop

Lorraine Mottershead (UK) judging:  Open Pure Breed and Cross Breed Workshop


This year a Certified Pet First Aid course, delivered by Rory Arrowsmith of Training Together, was available for those wishing to further their qualifications. This enables the groomer to offer reassurance to their clients by knowing how to deal with their pet in an emergency.

There were many other seminars running throughout the day covering subjects from Red Light Therapy by Photonic Health UK to cat grooming by Denise McGlennon. Grooming demonstrations took place in the main hall and were delivered by Paola Acco with a Standard Poodle, Biagio Cellamare with an American Cocker, Rony de Munter with a Lakeland Terrier and Ilse Kleton with a Bichon. These were available for all to see free of charge and gave groomers the opportunity to see the judges work at close range.


Trade stands added to the occasion making available the most up to date equipment and supplies for purchase as well as gift products and stands covering a range of grooming and training information. The special hamper raffle drew extra funds, as did the donations of cupcakes. Some competitors and spectators took advantage of the mini massage sessions to help with groomer’s sore arms and shoulders.


The photographer for the day was as always the amazing Peter Hulance who patiently photographed all the competitors in all the classes before, during and after the competition. Along with stunning natural arty shots and posed pictures of the groomer and dog Peter also photographed the awards ceremony at the end of the day. The photographs can be seen on his facebook site ‘Peter Hulance Dog Photography’ and are available to purchase.


The main sponsors who made Premier Groom 2017 possible and who the organisers wish to acknowledge and thank include: Double K Industries, Aesculap, Requal, Arden Grange, Activet, Groomers, Animology, Look North Grooming & Training Centre, Ravenstein, Redcape, Wild Wash, Pets at Home, Summit Groomer Training Group, Alison Rogers Grooming Academy, Total Grooming Magazine, Scissor Boutique, Top Trimz, The Muddy Paw, Safe4 Disinfectant, AbbFabb Scissors & Gay Blade Sharpening, Westgate Giftware, New Profiles and English groomers Group.